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About Us
The real superpower behind wealth management is clarity of purpose. Around the life you want to live. And how your finances will help you live it.
Our job at Luken Wealth Management is to help you cut through the noise, silence those nagging voices, and get absolute clarity about your purpose.
The Wealth Roadmap ensures all the other pieces—where and when to invest, how to take care of your legacy, when to retire— fall into place.
Who we serve
First-gen wealth is different.
Your relationship with money is unique—and complicated. You have one foot in the old world and one in the world you’ve created.
You didn’t grow up hearing the nuances of investment decisions or estate planning at the dinner table. No one gave you a roadmap to follow or safety net to fall back on.
For you, wealth isn’t just about investments. It’s about protecting what you’ve built, making sure it doesn’t slip away, and creating a future that reflects your values and who you care about.
While most advisors have good intentions, when they don’t understand your background or what drives you, their approach can feel disconnected—leaving you uncertain and unsupported.
Our Approach
Welcome to the Wealth Roadmap: Our proprietary method for replacing financial fog with focus – designed around your goals and values.
We approach financial planning like we would a marathon: Using the Wealth Roadmap you set the goal, set the date, and we create the program to get you from where you are now to the financial finish line. Just like wealth, running a marathon requires focus, a plan and resilience. And for first-gen wealth like you, success didn’t come from shortcuts—it came from persistence.
This approach isn’t just about managing wealth—it’s about reducing worry and giving you the clarity, freedom and security to live the life you want.
Greg Luken
Founder
Our Services
Why Choose Us